NAPTA SAVED 780+ HOURS BUILDING AN ON-BRAND CONTENT ENGINE
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BREAKING NAPTA'S CONTENT BOTTLENECK
As a B2B SaaS company specializing in resource management and planning for professional services firms, Napta faced the challenge of efficiently creating and repurposing content across various formats and channels. Estelle Barthés, Head of Brand & Communications, and her team struggled with the time-consuming task of manually crafting content from their vast knowledge base.
Before Tofu, creating a comprehensive white paper could take up to five months. With Tofu, Napta dramatically reduced this timeline to just six weeks. "The time savings with Tofu have been significant," Estelle shares. "It's allowing us to produce high-quality, long-form content at a pace we never thought possible, while still maintaining our expertise and industry insights."
MULTIPLYING CONTENT IMPACT WITHOUT MULTIPLYING EFFORT
Tofu has become an essential tool for Napta's content repurposing and personalization efforts. Estelle highlights a recent project where she used Tofu to adapt promotional emails for different sectors. "Without Tofu, personalizing content for our three main targets - audit, consulting, and IT services - would have taken me about two and a half hours," Estelle explains. "But by leveraging Tofu's personalization features, I was able to create tailored emails for each sector in just one hour."
Napta's Marketing team has also used Tofu to give new life to existing content, using the platform to quickly extract relevant information from webinars, podcasts, and videos to create new materials to promote across channels. "It's not just about the time savings," Estelle emphasizes. "Tofu allows us to maximize the value of every piece of content we create and ensures we're delivering relevant messages across all touchpoints."
MY CONTENT TEAM HASN'T BEEN THIS EFFICIENT OR EFFECTIVE EVER. WE NOW HAVE A INDUSTRIAL PROCESS FOR CONTENT CREATION WHICH IS SOMETHING I THOUGHT COULD NEVER HAPPEN.
TOFU'S UNIQUE EDGE: ON-BRAND TAILORED AI
Tofu sets itself apart from generic AI tools by offering a specialized solution for content creation. Tofu directly integrates with Napta's knowledge base, ensuring outputs are always on-brand and industry-specific. "Tofu uses our knowledge base, our wording, our vocabulary, our references - everything," Estelle explains. This integration eliminates the need to manually input content for each use, saving valuable time. Additionally, Tofu's ability to handle both English and French content streamlines Napta's multilingual content strategy, allowing for efficient translation and localization. With its tailored approach and powerful templates for content repurposing, Tofu has become an indispensable tool for Napta.
AMPLIFYING TEAM EFFORTS THROUGH COLLABORATION
For Napta, Tofu has become a vital asset in their content creation management toolkit. The platform's capacity to sift through and extract key information from existing materials has opened up new avenues for their lean team, leading to notable improvements in efficiency. As Napta progresses, Estelle views Tofu as an integral component of their strategy going forward. Tofu significantly reduces time spent on tasks and allows for skilled human input to maximize its potential. Estelle encapsulates the platform's value: "It's like having a content writer that if you brief well it saves us so much time. So much time."
