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Mastering Marketing in 2025: What you need to know from 14 of the best
In 2024, we spoke with 14 of the best B2B CMOs and CROs. Here are their best tips, tactics, and guides to managing your GTM as you plan for 2025.
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Amandine Servain AMA: Successful Implementation Strategies for AI in Marketing
Amandine Servain, VP Marketing at Wunderkind discusses how she evaluations, implements, and measures the success of AI tools.
The Resurgence of Webinars as a Lead Generation Channel
As other channels see diminishing ROI, Webinars present a strong opportunity for lead gen, offering a unique combination of engagement, scalability, and content repurposing potential.
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Maximizing Event ROI with Generative AI
Generative AI is transforming B2B event follow-up by enabling the creation of personalized follow-up and derivative content at scale.
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We Wrote and Published 30 Blog Posts in 1 Day - Here's How
We generated thirty blog posts in one day using Tofu. Here's how.
Unlocking the Power of White Papers with Generative AI
Read how AI-powered tools are simplifying the white paper creation process, facilitating personalized content at scale, and optimizing distribution strategies to help B2B marketers establish thought leadership and drive lead generation.
The Essential Role of Generative AI in B2B Marketing Strategies
How Generative AI is changing the way marketers approach content marketing, allowing for more efficient and effective strategies that drive engagement and conversions with high-value accounts.
Navigating B2B Content Marketing Trends: The AI Edge
Discover how AI tools are shifting B2B content marketing, helping marketers cut through the noise and create engaging, personalized content that drives results.
Scaling ABM with Generative AI
AI-powered tools are changing Account-Based Marketing (ABM) by enabling B2B companies to scale personalized content and expand their reach to a larger number of high-value accounts. As demonstrated by success stories of Vividly and Wunderkind, leveraging generative AI for ABM leads to enhanced engagement rates, higher conversion rates, and improved marketing effectiveness, pointing towards a future where AI will play a crucial role in transforming ABM strategies.
