PERSONALIZED ABM AT SCALE - HOW SALEO UNLOCKED GROWTH WITH TOFU
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From 437 Hours Down to 43
As a fast-growing startup offering a sales demo platform that injects real-time data into live product demos, Saleo needed to quickly scale their business and marketing efforts. But their lean marketing team, led by Kevin OMalley, Fractional Marketing Leader, struggled to scale personalized marketing campaigns in alignment with their own value proposition of personalized demos for customers. Before Tofu, Kevin and his team were stuck manually crafting one-off emails and landing pages for each potential buyer - a process that could consume a full week for just two accounts. Tofu unlocked the ability for Saleo to scale their 1:1 ABM efforts. With Tofu's AI-powered content generation, Saleo created 350 personalized landing pages and a sequence of 3 emails for 1750 contacts across those accounts in just 43 hours, a task that Kevin estimates would have taken a at least 427 hours without the platform. "The time savings with Tofu have been incredible," Kevin shares. "It's giving us the confidence to scale our ABM efforts and align our own marketing with the personalized experiences we deliver to our customers."
REPURPOSING CONTENT ACROSS CHANNELS TO AMPLIFY REACH
Beyond landing pages and emails, Tofu has become an essential tool for Saleo's content repurposing efforts. Katie Kanaday, Product Marketing Manager, highlights a recent project where she used Tofu to transform a lengthy video into a compelling case study. "Without Tofu, this would have taken me around 3 hours," Katie explains. "But by leveraging Tofu to generate a transcript, pull out key quotes, and even suggest a case study outline, I was able to cut that time down to less than an hour." Katie has also used Tofu to give new life to old blog posts, using the platform to quickly slice the content into fresh social media posts. "It's not just about the time savings," Katie emphasizes. "Tofu allows us to maximize the value of every piece of content we create and ensures we're delivering a consistent message across all touchpoints." Both Kevin and Katie underscore the differences between Tofu and other AI tools they've used. Tofu's intuitive workflow, flexibility in generating content, and ability to handle longer-form assets set it apart from alternatives like ChatGPT and Jasper AI.
TOFU HAS BEEN A GAME-CHANGER FOR US. IT'S NOT JUST ABOUT TIME SAVINGS; IT'S ABOUT HAVING THE CONFIDENCE TO SCALE OUR PERSONALIZATION EFFORTS WITHOUT SACRIFICING QUALITY.
Scaling Efforts Without Scaling Team
For Saleo, Tofu has become an indispensable growth lever. The platform's ability to create personalized content at scale has unlocked ABM campaign strategies that were previously out of reach for their small team. And the time savings have been transformative. "It's like having an additional team member who combines the skills of a content creator and a digital marketer," Kevin reflects. "In today's competitive talent market, that's a game-changer for a startup like us." As Saleo charts an ambitious path forward, Tofu will continue to play a central role in their marketing strategy. With plans to deepen their segmentation and drive even greater personalization, the Saleo team is poised to engage their target accounts with unparalleled relevance and precision. And with Tofu's AI powering their content engine, they'll be able to achieve this at a velocity that keeps pace with their rapid growth.
