Tool Of Their Dreams - YOOBIC Does 1 Year of ABM Campaigns in 3 Weeks
headquarters
founded
employees
Industry
21 Landing Pages in 3 Weeks - A New Benchmark in Efficiency
As a frontline employee experience platform serving top retailers, restaurants, and hospitality businesses globally, YOOBIC understands the importance of delivering personalized experiences. However, when it came to their own ABM efforts, their demand gen team didn't have the resources to create personalized content at scale. Ally Paul, Senior Global ABM Manager is the sole ABM strategist and practitioner and previously had to spend countless hours researching accounts, crafting custom landing pages, and developing email messaging. This process often took up to a full week for just two accounts. After starting to use Tofu, Ally was able to generate 21 landing pages in three weeks, significantly increasing their outreach capacity. Ally enthusiastically shares, "I've created 21 landing pages in three weeks. All of last year I was only able to do about 20 so the time saving is insane."
Driving Engagement and ROI
The results of YOOBIC's content creation with Tofu speak for themselves. In one campaign focused on the convenience store vertical, Ally used Tofu to generate a comprehensive checklist that addressed industry-specific challenges. This piece of content was then repurposed automatically across various channels, driving unprecedented levels of engagement and interest from target accounts. Another standout success was YOOBIC's implementation of a tiered ABM approach, made possible by Tofu's scalability. By creating landing pages tailored to different industries and buyer personas, YOOBIC was able to effectively engage with a broader range of accounts, from tier one to tier two, without sacrificing the level of personalization that resonates with each segment. Beyond helping with account and segment research and creating personalized content, Tofu has also proven invaluable for repurposing existing assets. Other team members at YOOBIC have leveraged the platform to generate blog posts, social media copy, ad copy, and webinar outlines, maximizing the value of each piece of content and ensuring a consistent message across all touchpoints.
TOFU HASN'T JUST CHANGED OUR CONTENT STRATEGY; IT'S REDEFINED OUR ABM OPERATIONS. THE POSSIBILITY OF WHAT WE CAN ACHIEVE NOW SEEMS LIMITLESS
An Indispensable Tool for ABM Success
For YOOBIC, Tofu has become an indispensable tool in their ABM arsenal. The platform's user-friendly interface, coupled with its powerful AI capabilities, has enabled Ally and her team to create personalized experiences at a scale that she had dreamed about for years. Not only did it dramatically reduce the time spent on research and content creation, but it also provided a scalable solution for repurposing content effectively across teams. YOOBIC has been able to explore content strategies that were previously out of reach, such as industry-specific campaigns and personalized ABM at scale. Early returns have been promising, with significant engagement on newly launched display ads targeting key accounts. As YOOBIC continues to harness Tofu's capabilities, they're shaping how they connect with their target audiences. As Ally puts it, "It's literally changed my job completely."Looking ahead, YOOBIC plans to continue leveraging Tofu to drive engagement, increase conversion rates, and ultimately, generate a ton of ROI.
