Overcoming Content Stagnation: Revolutionizing B2B Content Strategy with AI
Keeping content libraries fresh and engaging in B2B marketing is a necessity. The challenge, however, lies in the constant demand for new material and the limited resources at most marketing teams' disposal. That's why more and more teams are starting to turn to generative AI tools as a solution that not only breathes new life into existing assets but also revolutionizes the content repurposing process at scale.
Transforming Libraries with Generative AI
One of the primary reasons generative AI is so well suited to help marketing teams combat content stagnation, is its ability to transform old, pre-existing content. A prime example of its impact can be seen with Avanan, a cybersecurity firm that struggled with the consistent generation of relevant content. By recently integrating generative AI tools into their content strategy, Avanan managed to leverage its extensive repository of past content to create fresh, new assets. The result has been a dramatic increase in email open rates, from a modest 17.3% to an impressive 54.8%.
Strategic Recommendations for Keeping Content Fresh
The positive effects of content repurposing and its resulting relevant content are clear. Here are some ways you can keep your own content fresh and engaging:
1. Audit Existing Assets: Start by taking stock of your current content assets. Even those that might seem outdated can be transformed into fresh, relevant pieces.
2. Leverage AI for Efficiency: Certain generative ai tools can ingest existing materials and repurpose them into a variety of formats, tailored for different channels and campaigns, significantly cutting down on content generation time.
3. Personalize at Scale: Use AI to create personalized experiences. From emails to landing pages, customizing content for specific audiences increases engagement and conversion rates.
4. Foster Continuous Innovation: Lastly, stay open to the evolving landscape of generative AI and its applications in marketing. Staying on top of technological advances ensures that your content strategy remains on the cutting edge.
With the strategic application of generative AI technologies, B2B marketers can not only refresh their existing content libraries but also scale their content creation efforts efficiently. Embracing these tools is a strategic imperative for staying relevant and engaged with your audience and preventing against content stagnation.
Stay up to date with the latest marketing tips and tricks
Supercharging Your B2B Communities with AI-Powered Content
Learn how generative AI tools can help you create B2B community through hyper-personalized, high-value content that resonates with each segment of your audience, fosters meaningful conversations, and establishes your brand as a thought leader.
.svg)
Elevating B2B Email Marketing Through Generative AI
Here's how AI-powered content generation tools are revolutionizing B2B email marketing by enabling hyper-personalization, supporting Account-Based Marketing (ABM) strategies, and delivering educational, value-driven content.
Your B2B GTM Isn’t Working: How AI-Powered Tools Can Help
See how forward-thinking CMOs are leveraging AI tools to create personalized content at scale, automate key processes, and own the new go-to-market playbook.
Why ABM is Essential for Vertical SaaS Companies and How AI Can Help
Discover how AI tools like Tofu can help vertical SaaS companies overcome the challenges of implementing Account Based Marketing (ABM) and drive growth. Learn how machine learning algorithms can identify target accounts, create personalized content, automate distribution across multiple channels, and measure campaign success, saving marketers time and resources while driving better results.
8 Practical Tips for CMOs Implementing AI in Marketing Workflows
Key takeaways to help CMOs integrate AI into their team's workflows
Top AI Tools for Repurposing Content in 2024
Thanks to new AI innovations, it’s easier than ever to repurpose content and extend the lifetime of your favorite pieces. Here are some tools you should trial today.
10 Predictions for Generative AI x B2B Marketing in 2024
Here’s our recap of the biggest trends from 2023 and some of our top predictions for 2024.
A Step by Step Guide to Content Repurposing
Effective repurposing involves more than just reformatting an old piece of content. Here's a step by step guide with some real world success stories.
Unleashing the Power of Content Repurposing with AI
Content Repurposing is proven to be one of the most effective B2B marketing strategies. With new AI tools supercharging every step of the repurposing flow, marketing teams can repurpose more efficiently than ever before.
