Tofu raises 12M Series A to cut martech bloat for GTM teams

Today, we’re thrilled to announce our 12M Series A, led by SignalFire with participation from HubSpot Ventures, Tau Ventures, Correlation Ventures, Alumni Ventures, SH Fund, Riverside Ventures, Eudemian Ventures, Han Bridge Capital, and an incredible group of angels alongside our existing investors at Index Ventures, Stage 2 Capital and Liquid 2 Ventures. This capital will further our mission of building a unified AI platform for GTM teams.

Reducing martech clutter with a unified approach

Since ChatGPT’s breakthrough moment two years ago, companies have rushed to experiment with AI, leading to a flood of new tools promising to reshape marketing. As budgets poured into AI-driven initiatives, marketing teams found themselves inundated with solutions that often overlapped in functionality and delivered little measurable impact on revenue. Martech bloat was already a challenge for GTM teams, and the latest wave of AI solutions has only made it worse.

Instead of relying on multiple disconnected marketing tools, we created a unified platform that supports a comprehensive range of GTM use cases, enabling marketing teams to build cohesive, on-brand, omni-channel campaigns at scale while personalizing assets for every customer segment.

The need for tools like Tofu is growing as budgets tighten and marketing teams face greater scrutiny over software spend. Marketing leaders are becoming more intentional about their purchases and are turning to comprehensive platforms like Tofu over point solutions to scale campaigns without the burden of managing numerous tools.

However, building a platform that replaces fragmented tools is complex, as marketing teams need support for a wide range of use cases, whether it’s demand generation, content marketing, lifecycle marketing, event marketing, digital marketing, or outbound SDR campaigns. We are launching a new campaign platform that gives teams the flexibility to build custom workflows that connect different actions, making it easy to configure repeatable campaigns for every use case.

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Serving a wide set of marketing use cases

Our approach to building a unified platform for GTM teams has resonated strongly with our customers as companies. Over the past year, we’ve seen explosive growth, increasing our revenue by 12x and the amount of content generated by 36x. Tofu has been adopted by marketing teams of all sizes, from fast growing startups to enterprise organizations like Check Point, RingCentral and Bluecore where hundreds of marketers use Tofu every day. 

With this adoption, our platform has matured to support a growing set of GTM use cases. We’re incredibly grateful to our early customers for the invaluable support and feedback they have given us over the past year, as it has fueled our team to build a more comprehensive platform for marketing teams. 

Today, Tofu can personalize landing pages and emails for specific personas or industries and push these assets to your CMS and marketing automation tools. It can repurpose webinars and whitepapers into derivative assets such as social posts, blog articles, and emails while maintaining brand guidelines and templates. For 1:1 ABM campaigns, Tofu can ingest private data from your CRM and combine it with real-time public data from the web, such as earnings reports and company news, to generate hyper-personalized ads and emails. We’re continually expanding our integrations and content types to support even more marketing use cases.

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Our fresh round of capital allows us to accelerate our mission by scaling our team, expanding our product capabilities, and increasing value to our customers. Want to see Tofu in action? We’d love to show you how it can help your team do more with less, so reach out for a personalized demo of Tofu!

EJ Cho, Co-founder & CEO of Tofu