Tofu for
Re-Engagement

Revive Closed-Lost and Stalled Deals at Scale

Tofu detects when closed-lost deals show signs of life, and launches personalized win-back campaigns before your team even notices.

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Detect Re-Engagement Signals in Your CRM

When a deal sits closed-lost or inactive for 60+ days, Tofu automatically detects re-engagement signals website revisits, leadership changes, funding news, or new champions joining the account.

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Research What Changed Since They Went Dark

Tofu’s research agent analyzes what’s different since the deal went dark. It combines CRM history and past engagement with fresh external signals like company news, hiring trends, competitive movement, and technographic updates.

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Generate Personalized Win Back Campaigns

Based on new context, Tofu generates a tailored re-engagement campaign including multi-step emails, a 1:1 landing page, and LinkedIn messages.

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Launch Across Your Full Tech Stack

Tofu launches your campaigns across Outreach, Salesforce, HubSpot, and Marketo, So your team doesn’t have to. Emails, LinkedIn messages, and landing pages all go live without manual work.

How Teams Use Tofu to

Scale Re-Engagement
Tofu unlocks a new operating model for our team. Cross-functional groups align on the brief and messaging and then Tofu creates personalized content for each segment and executes everything from one place.
Matt Serna
CMO (former), Replicant
Tofu gets us to 80% on any content need instantaneously. It's made our entire team so much more efficient and really sped up time to market and time to campaign launch. I think the most surprising and hidden ROI has been that last quarter we had zero requests for new headcount which has never happened before.
Natalie Ryan
AVP Global Marketing Operations
We booked 4 meetings the first day we turned a personalized SDR campaign on. We had to change the SDR commission structure because it was ridiculous how many meetings they were booking!
Lotta Lundaas
VP Marketing, VideaHealth
"We are such a small team. My goal is always to create a bigger presence than what it seems like we should be capable of. Tofu makes that possible."
Lindsay Hall
Marketing Director, Techmode
Instead of spending my day writing blog posts, I have time to expand what I do and focus on more strategic stuff, which is really great.
Jeremy Fuchs
Marketing Content Manager
In Q1 of this year, we created over 200 landing pages just for Open Opportunities. We tracked closed won deals and 10 were tied directly to the landing pages and assets that were created with Tofu.
Eric Koch
Director of Account Based Marketing at Unanet
Being able to do ABM at scale, and the fact that Tofu integrates with Marketo has been incredible for us. On top of that, every single email has had higher open and click-through rates!
Helena Parsonage
Senior Manager, Demand Gen and ABM
TOFU hasn’t just changed our content strategy; it’s redefined our ABM operations. The possibilities of what we can achieve now seem limitless.
Ally Paul
Senior Global Account Based Marketing Manager

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