Former CMO of Datadog, Alex Rosemblat, shares valuable insights on the power of account-based marketing, the importance of strategic clarity and alignment, and the need to listen to customers in B2B marketing.
Thanks to new AI innovations, it’s easier than ever to repurpose content and extend the lifetime of your favorite pieces. Here are some tools you should trial today.
Here’s our recap of the biggest trends from 2023 and some of our top predictions for 2024.
Effective repurposing involves more than just reformatting an old piece of content. Here's a step by step guide with some real world success stories.
Content Repurposing is proven to be one of the most effective B2B marketing strategies. With new AI tools supercharging every step of the repurposing flow, marketing teams can repurpose more efficiently than ever before.
Jon Miller co-founded Marketo, one of the most successful marketing automation platforms, and is now the CEO of Demandbase, a trailblazing account-based marketing company.
Bernd Leger, the CMO of Cornerstone OnDemand, shared his rich insights on the evolution of the marketing industry, the innovative use of technologies, and his views on the potential of AI in marketing.
Jason Grunberg has built a remarkable career in marketing with over two decades of experience, currently serving as the CMO of Bluecore, a leading retail marketing platform.
Frame.io's acquisition by Adobe for $1.28 billion in 2021 offers ample testament to the role that focused sales and marketing efforts can have on a company's growth trajectory.