Having been through 4 IPOs and now sitting on numerous boards and advising many companies, Carol had some great anecdotes, tips and tricks to share.
In the early days of any company, you have to focus on building your brand and acting bigger than you are. This means investing in content, social media, PR and other channels the way a bigger company would.
In a challenging marketing environment, aligning revenue teams and applying AI to "do more with less" has been effective at Helpscout.
We had the privilege of hosting Linh Ho, the Chief Marketing & Growth Officer at Zelros who also brings experience from companies like Condati, Optier, SAP Concur and Dynatrace.
Gong has been one of the most widely followed companies in the Go-To-Market landscape in the past few years, renowned for pioneering Revenue Intelligence as a category and for a blog that has a cult following with sales leaders.
Calendly is seen as one of the pioneers of PLG as it was bootstrapped for its first 7 years before raising $350M. In this AMA, CMO Jessica Gilmartin shares her best tips.
Sterling Snow, the former CRO at Divvy and SVP of Revenue at Bill.com, shared his insights from scaling Divvy to a remarkable $2.5B acquisition in just four years.
At Tofu, we've know generating quality outputs is key to building trust with our customers and a best-in-class AI product. Here's a deeper look into our evaluation framework.